An upstream approach to cement decarbonization

CURA is building a practical pathway for producers to reduce process emissions this decade — without replacing their plants.
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CURA Secures Investment From Amplify Capital and Zacua Ventures to Decarbonize Cement

CURA, a climate tech company developing technology to produce cement with up to 85% less CO2 emissions, today announced the close of pre-seed funding led by Amplify Capital and Zacua Ventures. This marks CURA’s first private capital raise, signaling strong early market confidence in the company’s approach to decarbonizing one of the world’s most carbon-intensive industries.

Amplify Capital, Canada’s leading impact-focused climate fund, brings deep expertise in supporting early-stage technology companies tackling the climate crisis. Zacua Ventures, a global sector-specific venture firm focused on construction and the built environment, provides strategic reach into the construction value chain, including cement and heavy material producers, engineering and construction firms, and infrastructure developers.

“CURA is tackling one of the hardest-to-decarbonize sectors with a solution that is both innovative and commercially grounded,” said Trish Nixon, Venture Partner at Amplify Capital. “We invest in ventures that can make a meaningful climate impact at scale. CURA has the team, technology, and industry traction to become a foundational player in the clean industrial transition. We’re proud to back a Canadian company leading the charge in industrial decarbonization.”

“Our thesis at Zacua is to back breakthrough technologies that directly transform the construction industry,” said Juan Nieto, Founding Partner at Zacua Ventures. “CURA’s electrochemical process addresses one of the industry's hardest-to-abate challenges with a solution that is both technically elegant and economically compelling. By leveraging standard limestone and a retrofit-ready design, they offer a pathway to scale faster than conventional carbon-capture retrofits. With our global network across construction stakeholders, and particularly among leading heavy-materials producers, we’re proud to support CURA’s seasoned founding team as they advance toward pilot and full-scale deployment.”

Together, these partners strengthen CURA’s position to rapidly scale their technology and meet early customer demands for their low-carbon cement products. The funds will be used to complete engineering and begin construction of a 100-tonne-per-year pilot, expand the technical team, and deliver product samples to early customers and strategic partners, like ACCIONA, for testing and prototyping.

“This investment is a launchpad for us,” said Erin Bobicki, Co-Founder and CEO of CURA. “We’re moving quickly to meet our timelines, deliver decarbonized cement to customers, and prove that industrial decarbonization is happening now. Zacua’s global reach and introductions across the construction value chain, combined with Amplify’s connectivity in Canada’s clean tech ecosystem, give us the momentum to accelerate. We’re excited to work with partners who share our vision and are committed to making cement decarbonization real today.” 

These funds are essential for CURA to meet the growing demand for solutions to reduce the CO2 emissions in cement products. With CURA’s supply-chain compatible and retrofitable solution, the company plans to work with cement producers to reduce the CO2 emissions of their operations and help them meet their net zero by 2050 goals.

CURA’s technology is grounded in years of research and development from the University of British Columbia. Since its founding in Spring 2025, CURA has built significant traction with the global cement industry, engaging with more than a dozen major producers across North America and Europe. This industry pull has helped refine CURA’s technology roadmap and ensured that its pilot and commercial systems are designed to integrate directly into real cement plants. As CURA progresses toward its 100-tonne-per-year pilot, demand from cement producers continues to grow, underscoring the sector’s need for scalable, retrofit-ready solutions.

About Amplify Capital

Founded in 2016, Amplify Capital is an early-stage venture fund backing companies that use transformational technology to solve today’s biggest problems. Headquartered in Toronto with an office in Montreal, the firm manages 3 funds and $100M in assets, with a specialization in Climate and Health innovations. Amplify Capital applies impact-driven, differentiated diligence, deep sector expertise, and a founder-first approach to deliver superior returns.

Learn more at amplifycapital.ca 

About Zacua Ventures

Zacua Ventures is an early-stage global venture capital firm investing in breakthrough technologies that transform the built environment. With presence across North America, Europe and Asia, Zacua partners with exceptional founders that improve sustainability, productivity, and resilience across the construction value chain. 

Learn more at zacuaventures.com 

About CURA

CURA is a Canadian climate tech company developing electrochemical technology to reduce CO2 emissions from cement production. Its CURALYTETM-powered electrolyzer cuts emissions by up to 85% while lowering energy use and manufacturing cost. Designed as a retrofit-ready solution, CURA’s technology integrates with existing feedstocks, infrastructure, and operations. The company’s founders are seasoned climate tech leaders, with experience in scaling technologies to reduce global CO2 emissions. CURA works with partners globally to accelerate the decarbonization of the cement industry.

Learn more at curaclimate.com

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